A fixed point of view becomes possible with print and ends the image as a plastic organism. How the “natural magic” of the camera obscura anticipated Hollywood in turning the spectacle of the external world into a consumer commodity or package. St. Thomas More offers a plan for a bridge over the turbulent river of scholastic philosophy. Scribal culture could have neither authors nor publics such as were created by typography. The medieval book trade was a second-hand trade even as with the dealing today in “old masters.”